Armada Data is a web-enabled automobile information services company engaged in providing accurate and real-time pricing data, to institutional and retail customers on a fee-for-service basis, through developing, owning and operating automotive related web sites and providing information services to its clients. Co.'s operations consist of six main divisions; Insurance Services which consisits of the sale of total-loss replacement vehicle reports to major Canadian insurance companies., Retail Services, Dealer Services, IT Services, Auto Marketing Group Services and Advertising/Marketing Services.