goeasy is engaged as a full-service provider of goods and alternative financial services. The principal operating activities of Co. include: providing loans and other financial services to consumers; and leasing household products to consumers. Co.'s easyfinancial operating segment lends out capital in the form of unsecured and secured consumer loans to non-prime borrowers. easyfinancial's product offering consists of unsecured and real estate secured installment loans. Co.'s easyhome reportable operating segment provides leasing services for household furniture, appliances and electronics and unsecured lending products to retail consumers.